Small acts, big impacts. Unilever's ViewGoodDoGood platform inspires users to make positive choices. Our goal was to enhance this experience by boosting sign-up rates and user engagement. We were able to increase sign-up rates by 12% through strategic user journey enhancements. Collaboratively, we introduced features like surveys, sign-up bonuses, friend referrals, and an enriched content library, all designed with the user in mind. By prioritising user feedback and testing, we refined the platform to resonate deeply with its audience, fostering a community of engaged and satisfied users.