Phase 2: UX Design

Experiences that delight users and grow businesses

We figure out the who, why, what, and how of a product before designing what it looks or feels like. We do this by putting ourselves in the users' shoes. This approach ensures that the design is familiar and solves the right problems.

a layered graphic of arrows depicting the iterative design process
a layered graphic of arrows depicting the iterative design process
a layered graphic of arrows depicting the iterative design process

ideation

Create and iterate

Through collaborative brainstorming sessions, we explore concepts and perspectives based on the research and information gathered in the discovery phase. Overall, ideation fuels creativity, collaboration, and problem-solving, laying the foundation for user-centric designs that effectively meet the needs of the target audience.

prototype and testing

Testing ground

Prototyping and testing are integral to UX design, enabling designers to refine and validate design solutions before implementation. Prototypes provide a visual representation of the product, allowing for early feedback and iteration. Testing involves evaluating prototypes with users to identify usability issues and gather feedback, ensuring that the final product meets users needs and expectations.
nteractive prototype being reviewed on a smartphone.
nteractive prototype being reviewed on a smartphone.
nteractive prototype being reviewed on a smartphone.
Visual showing the journey of mapping features
Visual showing the journey of mapping features
Visual showing the journey of mapping features

user journey mapping

Mapping the experience

At this stage, we begin crafting user journeys based on how people will experience the product. This entails understanding where the user enters the experience and how their intended goal is reached. Along the way, both positive scenarios and negative ones, such as connectivity issues, are considered. We ensure that the end-to-end user journey comprehensively covers the entire experience.

Information architecture (IA)

Information building blocks

By structuring information logically, information architecture streamlines user interaction, enhancing findability and task completion. This creates a seamless navigation experience, allowing users to effortlessly access the most important aspects of the interface.
visual representation of a card sorting exercise
visual representation of a card sorting exercise
visual representation of a card sorting exercise

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User Interface Design

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Frequently Asked Questions

FAQ's

What is user experience (UX) design?
Why is UX design important for my project?
What methodologies do you use in UX design?
What role does UX design play in product success?
Designers creating user experience flows on a whiteboard.
Designers creating user experience flows on a whiteboard.
Designers creating user experience flows on a whiteboard.

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Ready to Chat?

We'd love to hear about your project and how we can help bring your ideas to life.

Let's Chat

Services
Product Discovery
User Experience Design
User Interface Design
Motion Design
Software Engineering
Projects
Our Projects
Company
Our Story
Blog
Events
Careers
Working at Glucode
Open Positions

© 2024 Glucode. All rights reserved.

Privacy Policy

get started

Ready to Chat?

We'd love to hear about your project and how we can help bring your ideas to life.

Let's Chat

Services
Product Discovery
User Experience Design
User Interface Design
Motion Design
Software Engineering
Projects
Our Projects
Company
Our Story
Blog
Events
Careers
Working at Glucode
Open Positions

© 2024 Glucode. All rights reserved.

Privacy Policy