Phase 1: Product DIscovery

Your blueprint for success

This Discovery phase focuses on understanding the project objectives, target audience, market landscape, and business goals. It sets the foundation for the project by identifying key challenges, opportunities, and user needs.

research and analysis

Let's get on the same page

Let's get on the same page

At the beginning of a project, numerous unknowns are present. The first step in our process is to comprehend your business, your customers, your competitors, and how our capabilities will contribute to realising the best version of your product. This step is where we seek to gather every detail to shape the success of your app or website

problem solving

problem solving

Finding the golden thread

Finding the golden thread

At the beginning of a project, numerous unknowns are present. The first step in our process is to comprehend your business, your customers, your competitors, and how our capabilities will contribute to realising the best version of your product. This step is where we seek to gather every detail to shape the success of your app or website

At the beginning of a project, numerous unknowns are present. The first step in our process is to comprehend your business, your customers, your competitors, and how our capabilities will contribute to realising the best version of your product. This step is where we seek to gather every detail to shape the success of your app or website

Minimum Viable Product (MVP)

Defining the core functionality

Defining the core functionality

It's easy to get excited about the prospects of a new product and to incorporate every piece of functionality from pre-existing apps. However, our approach is to guide you in refining the features that are absolutely core to the product and to bring those to market first. This will empower you to test your product in the market early on without high investment.

Documentation

Documentation

Documentation

Documentation

All insights gained from the Discovery phase are documented in a single location for reference as we move forward into the design process of your product design.

All insights gained from the Discovery phase are documented in a single location for reference as we move forward into the design process of your product design.

Products designed to get you started

Products designed to get you started

Our low-investment design products are a great way to start your journey.

Our low-investment design products are a great way to start your journey.

Product Discovery Workshop

Product Discovery Workshop

A Product Discovery Workshop critically assesses the core journey of your product and what is necessary to take it to market. It helps you unpack where the value is for users and defines your product’s unique competitive edge.


• Competitor Analysis



• High-level User Journey



• Information Architecture


A Product Discovery Workshop critically assesses the core journey of your product and what is necessary to take it to market. It helps you unpack where the value is for users and defines your product’s unique competitive edge.


• Competitor Analysis



• High-level User Journey



• Information Architecture


User Experience and Interface Audit

User Experience and Interface Audit

An Experience Audit is a review of your app or website against key usability metrics such as design patterns, native design, accessibility and best practices. Through this, we can identify areas where the experience is not meeting expectations.


• Measured against best practices



• Suggested improvements



• Usability testing



• Next steps documentation

An Experience Audit is a review of your app or website against key usability metrics such as design patterns, native design, accessibility and best practices. Through this, we can identify areas where the experience is not meeting expectations.


• Measured against best practices



• Suggested improvements



• Usability testing



• Next steps documentation

NEXT Phase

User Experience Design

Explore

Frequently Asked Questions

FAQ's

What is the purpose of the discovery phase?
How long does the discovery phase typically last?
Who participates in the discovery phase?
How does the discovery phase impact project success?

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Ready to Chat?

We'd love to hear about your project and how we can help bring your ideas to life.

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© 2024 Glucode. All rights reserved.

get started

Ready to Chat?

We'd love to hear about your project and how we can help bring your ideas to life.

Let's Chat

© 2024 Glucode. All rights reserved.

get started

Ready to Chat?

We'd love to hear about your project and how we can help bring your ideas to life.

Let's Chat

© 2024 Glucode. All rights reserved.